I prepared and facilitated an inspirational workshop with nine participants of different countries. They helped me get a first idea of what works and what is really frustrating when dealing with bank accounts in different countries.

We tackled the issues I found on my initial research:

- the different perception of migration (leaving a country, seeing people leave, and seeing immigrants arrive)

- the management of a double identity, one in each country

- the coldness and of transferring money to oneself or to a loved one, today.

I generated ideas and concepts based on the purpose of becoming a partner in the migration journey.

The goal was to support and help migrants understand the impact of their decisions in their personal finances because there is no offer out there that helps them manage their overall economy when it is spread in different places of the world.

This brought a twofold opportunity for the bank: to keep the old costumers when they leave, and to attract new costumers when they arrive.

The final result is a home unit and a tablet application provided by the bank.

The home unit has input points that allow costumers to select which bank account/s they want to see balance of, select the currency they want to see their balance in, check currency and lifestyle equivalences in different places, scroll the time scale to see changes in balance and currency; and push to send / pull to receive buttons from one bank account to the other.

in collaboration with Itaú Unibanco (Brazil)

10 weeks project

Umeå Institute of Design, Sweden 2013